October 18th, 2010 / No Comments » / by admin
Your Tip of the Day involves writing for the reader:
Never make the error of assuming that someone reading your offer
will automatically connect the features of your product or your
service to the benefits.
They won’t, unless you dialog about it in such a way that will
help them see every benefit.
September 15th, 2010 / No Comments » / by admin
Here is a free Web page analyzer to test exactly how fast your page is at various speeds. This tip comes from Martin Preece whom you may know from our online instructional chats. It is important as Google officially told crawl speed is included in their rating algorithm.
Thank you Martin, it works very nicely.
http://www.websiteoptimization.com/services/analyze/index.html
Anhttp://tools.seobook.com/ , but you can still try
July 27th, 2010 / No Comments » / by admin
One of the most misunderstood points of Blogging is concerning your “content freshness” factors. Content freshness: Write lots of good interesting content and post to your Blog consistently. How often? The more often the better. Just remember that you are writing for your readers who are pinged when you post a new update. But you are also driving the search engine robots wild with a blog that seems to continually have new content on it. Posting shorter Blog entries on a regular “hourly” basis is even more effective than posting on a “weekly basis.” It’s not hard to do once you understand the importance of consistency.
April 25th, 2010 / No Comments » / by admin
SEO is no different than any other business in the real world. I know it sounds like an age old cliche but you’ve heard it before for sure, so I’ll say it again…”Time is Money.”
Here’s how I explain it.
When it comes to SEO (or any aspect of any other business for that matter) if you can “save time” (without sacrificing quality) then you are “saving money too.” If you can make more time, you can make more money. So that’s a reminder to examine your processes that are most time-consuming to see if there is a way to systematize things.
Are there some things that will eliminate the grunt work in your day by expediting processes that normally take a while.
Here is a tool that can automate a variety of reporting and whether you serve dozens of clients or only have 2 or 3 Web site of your own,
it make very detailed reporting available including many SEO factors all at the click of a button. Reports are customizable with your logo and makes the job of tracking all of your projects 100% much easier.
What is it worth to add hours more time to your day?
Remember, this tool also includes 15 SEO related tools including:
-Discover various SEO statistics and spider information about your site.
-See how spider bots view your website
-Find out if a site has been banned from Google.
-Use this to check to see if a website is faking their Google PageRank.
-Analyze incoming and outgoing links of any web site.
-Generate links that relate to the keyword/topic of your choosing.
-NoFollow Finder – scan a website to find nofollow links to various other sites.
-plus 7 other cool tools for SEO
Test Drive it for 30 days for just $1 using this discount coupon: http://www.mastersitemanager.com/?Discount_Code=16621
April 20th, 2010 / 2 Comments » / by admin
* Original and unique content of genuine value
* Pages designed primarily for humans, with search engine considerations secondary
* Hyperlinks intended to help people find interesting, related content, when applicable
* Metadata (including title and description) that accurately describes the contents of a web page
* Good web design in general
What 14 things does Yahoo! say it does “NOT” want in a Web page?
April 17th, 2010 / No Comments » / by admin
Are you obsessed with some SEO tool set or software program?
Think about “software tools” more as having a very specific purpose (and there are some excellent tools to know about for sure.)
But also realize, that the single most important key to understanding SEO in ways that will quickly profit your business, is to focus on skill-building by reason of practice. It’s important to gain and possess your SEO skills first, before fiddling with tools.
Tools are nice, but there is no tool that can match the human brain for creating
and implementing a brilliant and profitable high traffic, high conversion strategy.
Everyone tends to love cool tools, but I encourage you to build your SEO comfort level manually and you will gain the comfort level much faster along with a sense of understanding exactly how to optimize, without always being prompted by a tool.
April 15th, 2010 / No Comments » / by admin
How well do you hear what your customers are saying to you when you dialogue with them?
Consider using http://www.Wordtracker.com/moreinfo.html for researching “dialogue patterns.” Did you know that we often communicate differently when we speak to each other, than when we are writing an article or
creating content.
Some of the simplest, ordinary, every day (even boring little words) we use when we dialogue with each other, can open up amazing new possibilities for traffic.
Pay attention when your customers are talking to you and consider exactly, the words they use to speak to you. Try using some of those words as single
“root” words to explore search behavior.
Your next SEO Tip will be sent to you tomorrow.
April 14th, 2010 / No Comments » / by admin
When creating new content, you probably have a clear objective for your Web page. What action do you want your visitor to take after they read your content?
When researching your customer search trends, try and identify their interests and needs FIRST, instead of being always focused on your objectives. Every Web page should have an objective to be fulfilled but sometimes you can get tremendous conversion improvement if you put “your objective” to the back. It does not
have to come first.
Stop and go back and consider meeting the visitor’s needs FIRST then offer them something that compliments their circumstance or provides a solution to their circumstance.
Are you looking for more fresh ideas? Why not consider becoming a Member of the Workshop Resource Center?
It’s a wealth of information, when and where you want it in one convenient place online for less than the price of a cup of coffee per day at http://www.sew-wrc.com
April 10th, 2010 / No Comments » / by admin
What is the next most important aspect to obtaining top visibility for a page?
If you guessed “conversion” you are right.
How are your high performance pages converting for you.
Are there things you could do to help you convert more of your traffic into sales?
You bet there are. Over the next few days, I’ll be sharing a few quick and easy
tips that you can consider on your busy pages that are ranking well, but may not
be converting to well.
Here is today’s tip:
Did you know that the right kind of graphic on your page can help you fulfill your
page’s objective? If using an image of a person’s face, try to find one that is
looking into the eyes of your visitor with a happy expression. People relate to
the human face (particularly around the eys.) Try not to have your image glancing
downward (which can signify someone feeling depressed.) Smiling happy people are
who your audience will relate too and you might be surprised how effective the
right image can contribute to your sales, if you put it on a page that has the
traffic already coming in to it.
The most profitable Web site are those that are:
1. Easily found and
2. Able to compel the visitor to take action right now.
March 31st, 2010 / No Comments » / by admin
Did you know Google is literally rewarding well-written content the benefit of ”true relevancy.” All I mean to say here, is that just by becoming a better “writer” and creating higher quality content, you can benefit from certain elements that are at work behind the scenes.
Strive to prepare better content for your visitors and it will work for you not against you.
Your next SEO tip will be arriving shortly.
I am an SEO. I’ve been for years, and I know the ins and outs of all colors of seo techniques. If you have a website in a competitive industry and you are willing to go the extra mile in order to fight the top positions with the top guns, then we should talk. I am sure I can help you, as long as you are willing to take my advice seriously and follow through. SEO is not a button you push and starts sending traffic to your website; it takes commitment and effort. So there, I warned you.
